Foxwell Prime... The Lab..
Not the “we wear lab coats and say synergy” kind. More like: a small, focused place where messy business problems get turned into working software — the kind that ships, gets used, and (ideally) improves your bottom line.
If you’ve ever tried to build something in a company where every decision needs six meetings and a calendar invite to schedule the next meeting… you already understand why this exists.
I used to work in a very specific corner of enterprise software (Pega). It’s powerful, and it can do a lot… if you’re in the kind of environment where huge systems, long timelines, and big process are the price of entry.
Then I found myself in Vancouver trying to find the next opportunity in that world. And it wasn’t happening.
At some point you stop “being patient” and start noticing a different truth: the market is not obligated to make room for your resume. So instead of waiting for permission, I decided to do the thing that’s both terrifying and clarifying: screw it. I’m setting up my own shop.
That’s Foxwell Prime.
Designing, building, and delivering software that increases your bottom line.
That’s the promise — and it’s also the constraint. Because “software” is easy to say and dangerously easy to mess up. Lots of software gets built. Plenty of it becomes an expensive PDF generator with logins.
So here’s the standard we try to hold: if we’re doing this right, what we build should either help you make more money, save meaningful time, or reduce cost and risk in a way you can actually feel. If it doesn’t move a real needle, it’s not a project — it’s a hobby with invoices. And Foxwell Prime isn’t here to fund hobbies.
Here’s the part most dev shops won’t say out loud: the hardest part isn’t building. The hardest part is building the right thing.
Most failed software projects don’t fail because the code was too hard. They fail because the problem was fuzzy, the scope wandered, and nobody wanted to ask the awkward questions early.
Foxwell Prime is built around those awkward questions. Before anything gets designed or built, we try to get clear on who this is for, what problem they’re trying to solve this month (not “someday”), what success looks like in measurable terms, and what the smallest version is that proves value without turning into a science fair.
That isn’t “strategy theater.” It’s a filter. Because if the goal is to improve your bottom line, clarity isn’t a luxury — it’s the whole job.
There’s one practical constraint we like because it forces honesty: most builds should fit into a 4–6 week window.
Not because we worship arbitrary deadlines, but because long timelines are where reality goes to die. In 4–6 weeks, you can ship something real — like a lead intake system that stops losing prospects, an internal tool that cuts coordination time in half, a customer portal that reduces support load, or an automation that removes a recurring operational bottleneck.
Once something is real, we can improve it based on how humans actually use it (which is always more chaotic than the elegant diagrams). Shipping isn’t the finish line. Shipping is when the experiment becomes honest.
Foxwell Prime is for people who have a business problem that’s already costing them, want a clear path from problem → solution → result, and don’t have the time (or desire) to get deep into technical weeds. It’s also for people who want someone who can think and build — not just “take tickets.”
It’s not for projects built on vibes alone: the “cool app idea” with no business outcome attached, the endless feature list without a definition of success, or the classic “make it like Uber, but for X.” No judgment — those are just different games.
Foxwell Prime plays the game where software exists to create leverage, not complexity.
Calling this a lab is intentional. It means we experiment with discipline, and we treat your time like it’s expensive — because it is.
You don’t need to become technical. You need the result. You bring the context, the constraints, and the real-world mess. Foxwell Prime brings structure, design judgment, and the ability to ship.
An About page is usually a polite brochure. This is not that.
This is a flag in the ground for what Foxwell Prime is becoming: a place where we take real business problems seriously enough to build real software — without the bloat, without the theater, and without pretending everything is “AI-powered” just because it’s fashionable.
Yes, we’ll use modern tools. What matters is the outcome.
You probably do.
Most businesses have at least one painful bottleneck they’ve learned to tolerate: leads slipping through cracks, onboarding that’s still weirdly manual, scattered data, operations held together by tribal knowledge, or someone heroic holding the system together (and they’re tired).
If you want to talk through a problem like that — even if you’re not sure software is the answer yet — reach out.
Foxwell Prime builds, but we start by understanding. If it’s a fit, we’ll design and build something that moves the numbers. If it’s not, you’ll still leave with clearer thinking than you arrived with.
Either way: fewer blind guesses.
And yes — this is the “Hello World!” The serious kind.
If you need something designed and built, or you just want to talk through the problem you’re trying to solve, reach out.
Give us a shout